Digital art is an artistic work or practice that uses digital technology as part of the creative or presentation process. Since the 1960s, various names have been used to describe the process, including computer art and multimedia art. Digital art is itself placed under the larger umbrella term new media art.
Digital media is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified and distributed via electronic devices. Digital media is commonly used software, video games, videos, websites, social media, and online advertising. Even though digital media is part of our everyday culture, business owners still find themselves uncomfortable with replacing their paper advertising with digital marketing services.
However, with the constant shifts in technology, one cannot deny the influence that digital media has over our way of life. It changes the way we educate, entertain, publish and interact with one another on a daily basis. And, as a result of this influence, digital media pushes the business world out of the industrial age and into the information age. Business plans are being adjusted to fit a digital strategy. We’re no longer writing things with pens on paper, but instead communicating through digital devices.
NFT (non-fungible token) technology is a growing trend in the digital art world. Grimes, Johnny Depp and even Twitter founder Jack Dorsey have all sold NFTs of their work for large sums. And the 10-year-old internet meme, Nyan Cat, sold for $580,000 (£409,000) in February. An NFT is a bit like a collectible certificate of authenticity, but its owner does not actually buy the copyright itself - meaning the artwork the NFT represents can still be shown wherever the original artist or creator chooses.
bbc.co.uk